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YouTube is a video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees in February 2005 and has been owned by Google since late 2006. The site allows users to upload, view, and share videos, and it makes use of Adobe Flash Video and HTML5 technology to display a wide variety of user-generated and corporate media video. Available content includes video clips, TV clips, music videos, and other content such as video blogging, short original videos, and educational videos.

On October 30th, 2014, an official Smurfs YouTube channel was created specifically for broadcasting all the episodes of the Smurfs 1981 cartoon show, the Smurfs 2021 cartoon show, sing-along songs, movie trailers, and other Smurfs-related media in over 40 languages through its partnership with I.M.P.S. Licensing, ODMedia, and Expoza. They also have The Smurfs And The Magic Flute, the 2011 Smurfs movie, and The Smurfs 2 available for rental streaming.

On Thursday January 31st, 2019, it was announced that WildBrain will assume management of all the Smurfs YouTube channels.

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