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The Smurfs was a limited-edition breakfast cereal manufactured by Post Cereal in 2011 to coincide with the release of the 2011 Smurfs movie. The cereal consisted of blue and off-white sweetened rice pieces, similar in shape to pieces found in Post's Pebbles cereals. The box had both the computer-animated Smurf characters from the movie on one side and the original comic book versions on the other side.