Mrs. Jouvenel was the mother of Odile Jouvenel, the owner of Anjelou in New York City, who appears in the 2011 Smurfs movie. She was the demonstrator model for the company's line of beauty products, which Odile claims will make someone her mother's age look years younger. Gargamel, who was in the office building watching the demonstration, called Odile's "potion" a fraud and insulted her mother, which made Odile call for security. Gargamel then took the Smurf essence that was contained in his ring and used it on Odile's mother to magically restore her youth and beauty. The result was so astounding that Odile's mother had fainted, and Odile now wanted to know Gargamel's secret for restoring youth so that she could market it.

Her character was played by actress Paula Pizzi.

The last name of the character comes from that of Odile's last name in the novelization of the 2011 movie.