In 2005, an advertisement featuring the Smurfs was aired in Belgium in which the Smurf Village is annihilated by bombs dropped from planes. Designed as a UNICEF advertisement, and with the approval of the family of the Smurfs' late creator Peyo, the 25-second episode was shown on the national television after the 9pm timeslot to avoid children seeing it. It was the keystone in a fund-raising campaign by UNICEF's Belgian arm to raise money for the rehabilitation of former child soldiers in Burundi and the Democratic Republic of the Congo—both former Belgian colonies. This advertisement is currently available in both French and Dutch languages.
External Link[]
- French version of Smurfs UNICEF advertisement on YouTube
- Dutch version of Smurfs UNICEF advertisement on YouTube